Client loyalty
Boost repeat salon bookings with a loyalty loop 📅
A simple sequence that gets clients back before they drift to another stylist.
The problem ✨
First-time clients don’t rebook because they forget the timing or don’t see a reason to stay loyal.
Why it happens 😓
- No “book again” prompt aligned to their service cadence.
- Loyalty offers are generic, not tied to client history.
- Reminders come via email only, buried under promos.
The playbook ✨
- Set cadence by service: Color: 5–6 weeks; Cuts: 6–8 weeks; Blowouts: 1–2 weeks.
- Book-again push: 5 days before due date with one-tap rebook for their last service.
- Loyalty credit: Small credit after 3 visits; show balance inside the app to pull them back.
- VIP fast-lane: For top clients, offer priority slots or quick-approve requests.
What to measure ✨
- Rebook rate per service type.
- Visits per client per quarter.
- Loyalty credit redemption vs. discount cost.