Winback

Win back lapsed salon clients in 10 days ✨

A short, personal campaign that pulls lost clients back without deep discounts.

The problem ✨

Clients drift to other salons and stay gone because they’re never re-invited with a clear, easy booking path.

Why it happens 😓

• No segmentation of lapsed clients by last service/date.
• Generic email blasts instead of personal, high-intent outreach.
• Friction to rebook (phone tag, no preferred stylist shown).

The playbook ✨

1. Segment: Mark clients at 90+ days since last visit; include their last service and stylist.
2. Personal push/SMS: “We saved a spot with {stylist} this week—want it?” with one-tap rebook.
3. Small welcome-back perk: Add-on or priority slot, not deep discount.
4. Countdown: 10-day window with 2 follow-ups; retire offer after that.

What to measure ✨

• Winback rate (bookings / lapsed segment).
• Time-to-book after first outreach.
• Repeat rate of won-back clients.